Marketing Campaign
Broker Expo is organised by Incisive Media, publishers of Insurance Age magazine. The 2010 marketing campaign will consist of a range of “opportunities to see”, promoting the exhibition and it’s exhibitors and sponsors using the following components:
- Highly targeted direct mail – consistently the most effective form of exhibition marketing
- Advertising and inserts – key trade titles will carry advertising to generate awareness and inserts to deliver a mechanism for delegate registration while providing a high impact physical reminder of the show
- Emails and sponsored newswires – go to targeted lists with appropriately segmented messages
- Web promotion – key to the event campaign is promotion of the URL www.brokerexpo.co.uk, accounting for 100% of exhibition registration
- Social Media – Broker Expo is heavily promoted to the UK Insurance Industry using tools including Linkedin
New to Social Media? Find out more about our campaign.







