Workshop - Trading in a soft market: deal crafting & client psychology
Private Workshop
2025-10-09 | 01:30 PM - 02:15 PM | Workshop area 2
Information
As pricing pressure intensifies, brokers must learn to defend value without defaulting to discounting. This interactive session digs into client psychology, deal structuring, and renewal negotiation techniques, offering practical ways to hold margin and win loyalty when market conditions turn against you.