The cyber confidence gap - why businesses still think it won't happen to them
Live sessionSpecialist Stage
2026-10-08 | 10:30 AM - 11:10 AM
Information
Cyber is now one of the most talked-about risks in the market, yet many organisations continue to underestimate both their exposure and the potential consequences of an incident. While awareness has increased, understanding has not always kept pace, leaving brokers to navigate a growing gap between perception and reality.
This session will explore where misconceptions still exist, why cyber remains difficult to communicate to clients, and how brokers can have more effective conversations around a risk that many businesses still struggle to quantify.
- Why do businesses still believe cyber "won't happen to them"?
- Where do clients misunderstand their exposure?
- How are cyber incidents changing in frequency and severity?
- What conversations are brokers finding most difficult?
- How can brokers move discussions beyond compliance and fear?