Clients, Culture, and Credibility: Winning in the 2026 Market
Live sessionMain Stage
2025-10-09 | 02:00 PM - 02:45 PM | Main hall
Information
CAs competition intensifies and price becomes less of a differentiator, brokers must stand for more than just placement. This panel discussion explores how firms are rethinking their brand identity, investing in modern marketing, and building stronger client loyalty. Panellists will share how culture, purpose and visibility are shaping their talent strategies and why the brokers that thrive in 2026 will be the ones who build long-term relevance into both client and employee relationships.
- What does effective broker branding and digital marketing look like in today’s market?
- How are brokers positioning themselves as trusted partners, not just intermediaries?
- What services or tools are helping brokers create stickier SME relationships?
- How are firms attracting and retaining millennial and Gen Z employees?
- What role do purpose, culture, and communication play in long-term growth?